PSC Athletics
Rebrand.

Potomac State College (the Catamounts), a satellite of WVU, needed to update their Athletics marks. This included word marks, mascot mark, unique design elements, and kit mockups. The goal was to carve out a unique look but to still fit the overall feel of WVU branding and integrate main marks where needed.

PSC-Athletics “Catamounts” main lockup (center) 295-blue
Colorways of PSC-Athletics lockup (FL).
Refined sketches of mascot-head mark. Catamount=Puma or Mountainlion. + to include P.S. for Potomac State.
Initial sketch.

THE CATAMOUNT MARK. (DETAIL)

The mascot-head mark was selected and refined. Another ask was to include a previous detail of including a “P” and “S” within the mark, in reference to the college name: “Potomac State”.

1,2, and full-color options of mascot-head mark. Includes outline/reversed version.

THE SLASH. (DESIGN ELEMENT)

In addition to the name lockup and mascot mark, a slash/claw mark was created. This piece referenced the WVU main campuses slash element and borrowed the same angle of 33.75*.

PUTTING IT TOGETHER.

Piecing of the elements into ads, kits, merch, and showcasing where to flex usage.

Wordmark crewneck mockups.
Basketball kit mockups.