REELJAM.
VIDEO and
STORYTELLING

ReelJam is a video production team based in Asheville, NC. Their needs were to simply brand the operation, and create an intro card for the story-telling videos they were producing. In addition, a simple package for type, palette, usage was provided as a guide for consistency.

ReelJam Animation

REELJAM VIDEO INTRO

The main ask was a unique animated intro for their productions and to directly state their mission: story-telling. The intention was imperfection, nostalgia, and setting a similar mood ahead of each unique video.

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REELJAM cheat sheet for type, color palette usage.